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Landing page-redesign
Time Internet
Times Internet is India's largest digital products company, offering news, entertainment, and transaction services. They have a wide range of digital products across news (like The Times of India), sports (like Cricbuzz), entertainment, music, video, and even transaction-based marketplaces.
Project Goal:
Design and develop a new homepage for Times Internet that showcases its position as a leader in the Indian digital landscape.
Target Audience:
CXOs and Marketing Heads
Key Messages:
Dominance: Times Internet is the leading player in the Indian digital space.
Breadth: Highlight the vast language and industry coverage offered by Times Internet publications.
Reach: Emphasize the impressive user reach statistics of Times Internet properties.
Collaboration: Showcase the ability of Times Internet to help CXOs and Marketing Heads achieve significant market impact.
User Interview Questions
what digital platforms do you consider most impactful for reaching your target audience in India?
How do you find a platform for collaborating
What factors influence your decision when choosing an online advertising platform?
What are some of the biggest challenges you face when running online advertising campaigns?
Imagine you could partner with a leading Indian digital media company to reach a wider audience and achieve greater market impact. What qualities would you find most attractive in such a partner?
How would you like to be approached by a digital media company for potential advertising partnerships?
Common User insights
Emphasize Times Internet's dominant position in the Indian digital landscape with impressive user reach statistics.
Showcase the platform's ability to reach a wide range of languages and industry sectors.
Clearly communicate the benefits of collaborating with Times Internet for online advertising campaigns.
Showcase success stories of other companies who have partnered with Times Internet for successful advertising campaigns.
Address the challenges faced by CXOs and marketing heads, such as measuring ROI, targeting specific demographics, and brand safety.
Address the importance of data and analytics in driving successful online advertising campaigns.
Target audience definition
Demographics
Age: 28-55+ years old
Location: Urban and metro cities across India
Income: High (decision-makers with budget allocation authority)
Industry
E-commerce & Retail
FMCG & Consumer Goods
Technology & Telecom
Financial Services & Insurance
Education & EdTech
Healthcare & Pharmaceuticals
Media & Entertainment
Travel & Hospitality
Automotive & Manufacturing
Job Titles
Chief Executive Officer (CEO)
Marketing Director (CMO)
Brand Director
Head of Digital Marketing
Performance Marketing Manager
Growth Marketing Manager
Media Buying Manager
Needs and Challenges:
Reach a wider audience across India in various languages and regions.
Increase brand awareness and drive sales/conversions through online advertising.
Target specific demographics and interests based on their marketing goals.
Measure the effectiveness of online advertising campaigns and optimize ROI.
Navigate the complex landscape of Indian digital advertising platforms.
Ensure brand safety and compliance with advertising regulations.
Values and Motivations
Achieve significant market impact and brand growth.
Stay ahead of the competition with innovative marketing strategies.
Leverage data and analytics to make informed decisions.
Partner with a reputable and reliable digital media company.
Gain access to advanced advertising solutions and targeting options.
Build a strong online brand presence and establish trust with customers.
Media Consumption Habits
Regularly access business news websites and publications.
Active on professional networking platforms like LinkedIn.
Attend industry conferences and events.
Engage with thought leadership content and case studies.
Wireframe
Web Design & Mobile Design
