Landing page-redesign

Time Internet

Times Internet is India's largest digital products company, offering news, entertainment, and transaction services. They have a wide range of digital products across news (like The Times of India), sports (like Cricbuzz), entertainment, music, video, and even transaction-based marketplaces.

Times Internet is India's largest digital products company, offering news, entertainment, and transaction services. They have a wide range of digital products across news (like The Times of India), sports (like Cricbuzz), entertainment, music, video, and even transaction-based marketplaces.

Times Internet is India's largest digital products company, offering news, entertainment, and transaction services. They have a wide range of digital products across news (like The Times of India), sports (like Cricbuzz), entertainment, music, video, and even transaction-based marketplaces.

Project Goal:

Design and develop a new homepage for Times Internet that showcases its position as a leader in the Indian digital landscape.

Design and develop a new homepage for Times Internet that showcases its position as a leader in the Indian digital landscape.

Design and develop a new homepage for Times Internet that showcases its position as a leader in the Indian digital landscape.

Challenge 1

Content Curation and Prioritisation, Times Internet likely has a vast array of content across its properties.

Challenge 2

Providing adequate CTA, as this is their business goal, there should be enough pushing points and CTA strategically placed for conversions.

User Interview questions

User Interview questions

User Interview questions

1

what digital platforms do you consider most impactful for reaching your target audience in India?

what digital platforms do you consider most impactful for reaching your target audience in India?

what digital platforms do you consider most impactful for reaching your target audience in India?

2

How do you find a platform for collaborating

How do you find a platform for collaborating

How do you find a platform for collaborating

3

What factors influence your decision when choosing an online advertising platform?

What factors influence your decision when choosing an online advertising platform?

What factors influence your decision when choosing an online advertising platform?

4

What are some of the biggest challenges you face when running online advertising campaigns?

What are some of the biggest challenges you face when running online advertising campaigns?

What are some of the biggest challenges you face when running online advertising campaigns?

5

Imagine you could partner with a leading Indian digital media company to reach a wider audience and achieve greater market impact. What qualities would you find most attractive in such a partner?

Imagine you could partner with a leading Indian digital media company to reach a wider audience and achieve greater market impact. What qualities would you find most attractive in such a partner?

Imagine you could partner with a leading Indian digital media company to reach a wider audience and achieve greater market impact. What qualities would you find most attractive in such a partner?

6

How would you like to be approached by a digital media company for potential advertising partnerships?

How would you like to be approached by a digital media company for potential advertising partnerships?

How would you like to be approached by a digital media company for potential advertising partnerships?

User insights:

User insights:

User insights:

Emphasize Times Internet's dominant position in the Indian digital landscape with impressive user reach statistics.

Emphasize Times Internet's dominant position in the Indian digital landscape with impressive user reach statistics.

Emphasize Times Internet's dominant position in the Indian digital landscape with impressive user reach statistics.

Showcase the platform's ability to reach a wide range of languages and industry sectors.

Showcase the platform's ability to reach a wide range of languages and industry sectors.

Showcase the platform's ability to reach a wide range of languages and industry sectors.

Clearly communicate the benefits of collaborating with Times Internet for online advertising campaigns.

Clearly communicate the benefits of collaborating with Times Internet for online advertising campaigns.

Clearly communicate the benefits of collaborating with Times Internet for online advertising campaigns.

Showcase success stories of other companies who have partnered with Times Internet for successful advertising campaigns.

Showcase success stories of other companies who have partnered with Times Internet for successful advertising campaigns.

Showcase success stories of other companies who have partnered with Times Internet for successful advertising campaigns.

Address the challenges faced by CXOs and marketing heads, such as measuring ROI, targeting specific demographics, and brand safety.

Address the challenges faced by CXOs and marketing heads, such as measuring ROI, targeting specific demographics, and brand safety.

Address the challenges faced by CXOs and marketing heads, such as measuring ROI, targeting specific demographics, and brand safety.

Address the importance of data and analytics in driving successful online advertising campaigns.

Address the importance of data and analytics in driving successful online advertising campaigns.

Address the importance of data and analytics in driving successful online advertising campaigns.

Target audience definition

Target audience definition

Target audience definition

Demographics

Age: 28-55+ years old

Location: Urban and metro cities across India

Income: High (decision-makers with budget allocation authority)

Industry

E-commerce & Retail

FMCG & Consumer Goods

Technology & Telecom

Financial Services & Insurance

Education & EdTech

Healthcare & Pharmaceuticals

Media & Entertainment

Travel & Hospitality

Automotive & Manufacturing

Job Titles

Chief Executive Officer (CEO)

Marketing Director (CMO)

Brand Director

Head of Digital Marketing

Performance Marketing Manager

Growth Marketing Manager

Media Buying Manager

Needs and Challenges:

Reach a wider audience across India in various languages and regions.

Increase brand awareness and drive sales/conversions through online advertising.

Target specific demographics and interests based on their marketing goals.

Measure the effectiveness of online advertising campaigns and optimize ROI.

Navigate the complex landscape of Indian digital advertising platforms.

Ensure brand safety and compliance with advertising regulations.

Values and Motivations

Achieve significant market impact and brand growth.

Stay ahead of the competition with innovative marketing strategies.

Leverage data and analytics to make informed decisions.

Partner with a reputable and reliable digital media company.

Gain access to advanced advertising solutions and targeting options.

Build a strong online brand presence and establish trust with customers.

Media Consumption Habits

Regularly access business news websites and publications.

Active on professional networking platforms like LinkedIn.

Attend industry conferences and events.

Engage with thought leadership content and case studies.

Design Decisions

Engaging Intro with animation:

An animation showcases product categories with image changes, grabbing user attention.

Reach Emphasis:

The homepage highlights the number of people they impact with their products.

Clear Message:

"Everything.everyday" tagline upfront communicates they offer products for all daily needs.

Targeted Advertising with their products:

Reach the right people with 40+ digital products across various interests.

Nationwide Coverage:

Advertise in 14 regional languages to connect with all of India.

Monthly Reach:

Show your brand's message to a massive audience in India.

Showcase of Products & Their Impact:

Times Internet's Diverse Products Drive Results with a CTA

CTA Section:

demonstrating the dominance in the market and encouraging collaboration.

Showcasing Services and Impact:

Showcasing their services with some pointers on the kind of impact they can achieve with these services.

Showcasing their product:

Showcasing various products to give a sense of potential in collaborating with them.

Footer

Final web and mobile design

Impact

Impact

Impact

1

40% Increase in queries for services

3

20% Increase in collaboration

2

Increase in time spend on the homepage

Take away

Take away

Take away

1

Homepage is one of the most critical page :

The homepage is a website's first impression, so it needs to be clear, informative, and engaging. Structure it to tell users everything they need to know at a glance.

The homepage is a website's first impression, so it needs to be clear, informative, and engaging. Structure it to tell users everything they need to know at a glance.

The homepage is a website's first impression, so it needs to be clear, informative, and engaging. Structure it to tell users everything they need to know at a glance.

2

Impactful Communication to the stake holders :

The homepage is a website's first impression, so it needs to be clear, informative, and engaging. Structure it to tell users everything they need to know at a glance.

The homepage is a website's first impression, so it needs to be clear, informative, and engaging. Structure it to tell users everything they need to know at a glance.

The homepage is a website's first impression, so it needs to be clear, informative, and engaging. Structure it to tell users everything they need to know at a glance.

3

Meaningful Animation :

Every animation or design element should serve a purpose. Unnecessary movement can be distracting and create a negative user experience.

Every animation or design element should serve a purpose. Unnecessary movement can be distracting and create a negative user experience.

Every animation or design element should serve a purpose. Unnecessary movement can be distracting and create a negative user experience.

About

Work

Resume

Neeleshux@Gmail.com

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About

Work

Resume

Neeleshux@Gmail.com

Email Copied!

About

Work

Resume

Neeleshux@Gmail.com

Email Copied!