AUTOVERSE
AUTOVERSE
Designing the netflix of automobiles
Designing the netflix of automobiles
User problems
User problems
Enthusiasts
Enthusiasts
Jump between YouTube, blogs, and forums to gather info
No single place that feels complete
Extra effort to stitch things together
Buyers
Buyers
Content is scattered across multiple sources
Hard to get answers at the exact moment of need
Takes too long to filter what actually matters for their situation
Creators
Creators
Content gets lost in the crowd
Hard to reach niche audiences
Difficult to stand content gets buried in the crowd
Tough to reach the right audience at the right time
Even strong content struggles to find visibility out
This gap sparked the mission
This gap sparked the mission
Build a dedicated video platform for all things automobiles, curated, personalized, and binge worthy.
Build a dedicated video platform for all things automobiles, curated, personalized, and binge worthy.
Business Wins:
Sponsorship opportunities, event promotions, and daily user stickiness.
Business Wins:
Sponsorship opportunities, event promotions, and daily user stickiness.
THE CHALLENGE
THE CHALLENGE
Time Crunch
Time Crunch
Less than a month to design end-to-end.
Less than a month to design end-to-end.
Midway Balance
Midway Balance
Not YouTube, not Netflix, finding the right mix was tough.
Not YouTube, not Netflix, finding the right mix was tough.
User Types
User Types
Designing for both enthusiasts and creators at once.
Designing for both enthusiasts and creators at once.
Discovery & Research
It is still an untapped market
Target Users
Auto enthusiasts
Age: 20–35
Loves daily bike/car content, spends 30–40 mins browsing.
Needs: Curated feed, filters (bike vs car), save for later.
The buyer
Age: 28–45
Actively looking to purchase, consumes crash tests + comparisons.
Needs: Trustworthy, in-depth content.
The auto creator
Age: 22–35
Uploads on YouTube, struggles for visibility in niche.
Needs: A focused community + tools to grow channel.
Discovery & Research
It is still an untapped market
Target Users
Auto enthusiasts
Age: 20–35
Loves daily bike/car content, spends 30–40 mins browsing.
Needs: Curated feed, filters (bike vs car), save for later.
The buyer
Age: 28–45
Actively looking to purchase, consumes crash tests + comparisons.
Needs: Trustworthy, in-depth content.
The auto creator
Age: 22–35
Uploads on YouTube, struggles for visibility in niche.
Needs: A focused community + tools to grow channel.
User interview insights
User interview insights
with 12 users asked about habits, frustrations, and expectations.
with 12 users asked about habits, frustrations, and expectations.
Insights
Search behavior
Search behavior
Users search by model names (“Creta vs Seltos”) not categories.
Users search by model names (“Creta vs Seltos”) not categories.
Saving workaround
Saving workaround
Many save links in WhatsApp instead of platform features.
Many save links in WhatsApp instead of platform features.
Crash test timing
Crash test timing
Watched mainly before purchase decisions.
Watched mainly before purchase decisions.
Content length split
Content length split
Short clips daily, long reviews when buying.
Short clips daily, long reviews when buying.
Creator Trust
Creator Trust
People follow personalities more than channels.
People follow personalities more than channels.
Hidden Need
Hidden Need
Filters like “only SUVs” highly requested.
Filters like “only SUVs” highly requested.
Launch Obsession
Launch Obsession
Users spike in activity around new car/bike launches, then go quiet until the next big event.
Users spike in activity around new car/bike launches, then go quiet until the next big event.
One Vehicle, One Place
One Vehicle, One Place
Users want all information (reviews, crash tests, comparisons, updates) about a single vehicle grouped together.
Users want all information (reviews, crash tests, comparisons, updates) about a single vehicle grouped together.
Onboarding
Onboarding
All automobile updates in one place
Autoverse brings you the latest in automobiles, curated just for you.
Let’s go!
All automobile updates in one place
Autoverse brings you the latest in automobiles, curated just for you.
Let’s go!
Videos24
https://www.bikes24.com/Royal-Enfield-Continental GT650
Sell car
New cars
Buy used cars
Used car finance
Car services
Bikes
Clear promise upfront
Quick dopamine hit → smooth entry
Taking Preference
Taking Preference
Your homepage
Your homepage
Save on every card
Homepage actions
Homepage actions
Search
Search
Search result
Search result
Video page
Video page
Short content
Short content
Saved content
Saved content
Content creators profile
Content creators profile
I hope you liked the design
I hope you liked the design
I truly appreciate you taking the time to go through it
I truly appreciate you taking the time to go through it
Breaking free from constraints and conventions gives birth to innovation
Neelesh Thakur
|
Website version : 2
©️
Copywrite 2024
Unleash the unseen possibilities.
Copy Email
Neeleshux@Gmail.com
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Breaking free from constraints and
conventions gives birth to innovation
Neelesh Thakur
|
Website version : 2
©️
Copywrite 2024
Unleash the unseen possibilities.
Copy Email
Neeleshux@Gmail.com
Email Copied!
Copy Email
Neeleshux@Gmail.com
Copy Email
Neeleshux@Gmail.com
Email Copied!
Copy Email
Neeleshux@Gmail.com