Pandit Ajay Chakraborty (TATA Project)
A comprehensive online presence for Pandit Ajay Chakraborty, encompassing their legacy, educational offerings, concerts, and collaborations. The focus is on providing an immersive and interactive online experience for students, music enthusiasts, and audiences worldwide
Impact : 60% increase in the number of auditions, students claim to have a better learning experience now than before, and an increase in recognition among the competition.
Provided : Style guide, traditional-themed identity design, illustrations, web and mobile designs, Competitor analysis, Persona, information architecture and content strategy